Hypothetical Distribution Plan

Hypothetical Distribution
For a hypothetical distribution plan there is several things that I could do which would allow my film to be marketed in different ways although with the budget that I currently have there is only a certain amount of things that I am able to do.

Viral marketing is a successful way to market your film as the majority of people use the internet and for my target audience 18-30 years old this is expected. A successful use of viral marketing is with dark knight where they did viral marketing months before the film was released due to their pre-determined audience. This is a positive thing because from having the pre determined audience it allows them to follow certain characters from the film and this is shown with people following the Joker and other people following Mayor of the film as they are both contrasting characters. Below shows a website that was used to follow the Joker and the mayor and also includes facts about him that would interest fans of theirs.

I thought this site was interesting as it is providing the viewers with a variety of links which leads to other sites showing how the Joker has defaced them and also shows his disregard for society and the people whom live in the city which is something that will appeal to this audience as it will show how he wanting his pre determined audience to react from seeing his. The source below is showing one of the links that if you clicked on you would received which is showing how what the Joker has done which would create a reaction from the audience.

One of the most popular ways to distribute a film is by using a trailer which reveals snippets about the film and allows the audience to know what is going to happen within the film although will leave them asking questions which is what a trailers main aim is for. Depending on the film it can be shocking and may allow the audience to ask questions about some of the characters, which is something that should be done within a Slasher film. Within the trailer fast cutting of the editing is used to create the impression of speed which is the right atmosphere for the film as it is a action film. Furthermore, by using the variation of different camera shot such as high angle shots and close up shows how diverse the action could be. Another way which will make people want to go to the cinema to watch it is by a star doing a junkett (interviews with a star) which will help people to know more information about both the real and reel star which is something people want to know aswell as information on the film. The star will also give a interview on the film which is something that will draw the audience into the film and will allow them to watch it.
Word of the mouth is also something that allows people to watch the film as people are likely to watch a film if it has critical acclaim or if someone they know has said that it is worth watching and this is something that encourage people to watch the film. This is also free and doesn’t cost anything and this could also be done within a real distribution plan although this is normally done once a film has been previewed at the cinema.

Another way to promote films is by using posters to promote both real and hypothetical films. A industry has a better benifit because they already have several other ways to promote a high budget film although a poster can be benificial as it is another source to attract people to watch the film. Below shows an example for the film Dark Knight which is a high concept movie. This poster has a slogan "welcome to a world without rules" which will encourge people to watch the film. The contrast between the dark and bright colours also attract peoples attention. By having the superhero "Batman" in dark clothing also gives him a edge which will attact people even if they havent watched the pervious films.

Overall, a hypothetical distribution can be just as effective as real distribution as some of the things for distribution are used within both of my plan.

www.whysoserious.com - both sources with joker
www.techlifeweb.com- batman poster