Target Audience Justifcation

Target Audience Justification


My target audience needs to be justified to show that I have researched who my target audience will be for my Slasher film so that I am making sure I am advertising my own Slasher film for the right audience.

The first thing I did when watching the films was to look at the age certificates of them which would give me a idea of the age bracket I would be looking at advertise for. From the information I have found all of the films I watched were 15+ which shows me that my target audience wont be below 15, although this is already known because I am making a Slasher film which is advertised for older people. From watching the films there wont any younger characters under the age of 15 used as central protagonists which shows me that my central protagonist is unlikely to be 15 years or younger although it could be seen to be a original element using a child as a victim as it is not expected and is often more shocking for the audience. After looking at the age certificate I then had to produce my questionnaires which was meant to shorten my target audience to see which age group most watched Slasher films and therefore would be my age range. The reason for doing this is that it is to vast to try and make a Slasher film which would fit everyone’s specifications due the age range. From my questionnaires I discovered that my target audience was people aged 15-30 years old and this resulted in me then asking my focus group to see if I could discover something that would fit everyone. The focus group meant I had to propose three ideas which included original elements and ask them about my three ideas to see what they preferred to see as a film although they thought that by using adjusting this idea it would make it more orginal and effective. anted more depth to the victim and the killer which would be achieved by more background. They also told me what they wanted something more orginal and they were worried that usinh children could be a problem so I came up with the idea to fit both reasons by using no dialogue. From this result I found out that they wanted idea three which involved children which is unusual to see although due to the cliff-hanger at the end which leaves the audience feeling surprised and this has given me my final idea.